Clear (To You)

Is this the real life? Is this just fantasy? Caught in a landslide…

 

A few weeks ago I was half-humming, half-singing Bohemian Rhapsody as I was tidying up.

“What’s that?!” asked my seven-year-old daughter.

I started singing the song properly. I stayed in tune. I know the words pretty well and thought I did a good job.

When I stopped, I waited for applause and appreciation.

My daughter said, “No, what was that? I don’t know that. Is it new? Or is it really old?”

She could hear all the words, catch the tune, see her dad making a bit of a fool of himself (that’s standard operating procedure), but was at a loss for trying to really get what she was listening to. She’d never heard Bohemian Rhapsody, was unfamiliar with that kind of song or style of music, and so all she got from my virtuoso performance was confusion.

Whereas I thought I was being very clear!

 

Consider, as you prepare for the viva, where you feel you’re clear – in your thinking, in your knowledge, in how you communicate your research – and explore what you could do both to check how clear you are and improve how clear you are. Share your research with friends and ask them about what they understand and what they want to know more about. It’s not enough that you get it: check that they get enough of what you’re trying to share.

You know a lot and can do a lot to have got this far through your PhD. Now check how clear you are when communicating with others – something you’ll have to do when you meet your examiners in the viva.

 

Any way the wind blows…

Tell Ten People

I like to read entrepreneurial books. A lot of the same stories and ideas come up, but sometimes it’s more the way that someone phrases something that hooks you than the idea. An idea isn’t just a thing: it needs to be given in a way that it will latch into someone’s brain, it needs something extra to make it instantly or powerfully understandable.

“Tell Ten People” is a good idea for testing products that comes up again and again: before you put your book, your product or whatever in front of customers, tell ten people, friends or partners or colleagues that you trust about what you’re doing. If none of them give you more than an “OK” then you’ve probably not got a winning idea. Maybe you have a good idea if you have but you’ve not hit on a winning expression of it.

A thought for today: tell ten people about your research. Ten people who you know and you can trust to listen. Tell them why you do it, how you do it and what you’ve got as a result. You’re not looking to hopefully convince them the way that an entrepreneur would, you’re just hoping that they get it. If they do, great. If they don’t, ask them about what information they needed.

The more you talk about your research and the more feedback you get, the better you will get at showing people what you do.