How would you advertise your research?
Do you have an exciting and original take on classic ideas?
Do you have a new and improved way of looking at things?
Is your work wholly original, never-before-seen concepts?
Advertising works. When we use different phrases to communicate a value, different parts of our brain focus. We listen more for details or we are channelled to look for certain information.
Soundbites won’t win the viva, but if you take the time to explore the words you use to frame your research, you’ll hopefully find helpful phrases to lead your thinking and others’ attention.